2009 Internet Marketing Trend #4 – Video Marketing
Video is everywhere these – online, on our phones, and the backseat of nearly minivan I see these days. Advancements in broadband speends, video equipment, editing software, and websites that enable video sharing have cleared the path for an explosion in the popularity of online video.
Of course, YouTube is the most popular online video sharing site, but more and more we’re seeing companies use video within their websites to interact with customers in a new and exciting way. The 2008 Olympics for example boasted more coverage online vs. TV and the 2008 Presidential Race included a substantial use of online video to communicate with the market. Nearly every major corporation has embraced some form of online video marketing and it continues to get easier for smaller and mid-sized companies to do the same.
Whether you would like to produce a simple, professional business profile or create a platform for more casual video blogging, the technology is within reach to make this an affordable and quite simple possibility. At New Site Media Group, we use high-definition video and the latest professional tools to get the job done, but we also see tremendous value to learning some of the more affordable options for more of a DIY solution.
In either case, we would love to discuss video marketing with you to help understand how this exciting new medium fits within your business goals. Please call me @ 434-806-3272 to discuss today.
