Social Marketing is using the power of online social networks to communicate with your market. The two most popular social networks today are Facebook (175 million users) and Twitter (over 6 million users). I like to think of these networks as a channel for discussion – a place to listen and exchange ideas about your market, your customers, and your company. Much like any social gathering, it’s important to balance your participation between socializing and marketing.
The tools for leveraging social networks are improving daily and with the right strategy it is possible to create a substantial community within several weeks. Imagine having several hundred, even thousands of customers at your fingertips to discuss market trends, customer needs, and new product releases. It’s happening right now. LL Bean, for example, has 857 followers on Twitter as of today and can communicate with them 24/7.
Michelle MacPhearson offers a great free eBook on the trends and myths surrounding Social Media – The Social Media Myth.
If you would like to learn more about Social Marketing please contact me @ 434-806-3272.