2009 Internet Marketing Trend #8 – Behavioral Targeting
Online behavioral marketing is similar in nature to traditional behavioral marketing. The idea is that online content adapts to a users behavior on your site or on the web in general. Several applications from leading online retailers, such as Amazon.com, already employ this technique and can therefore serve more relevant ads and content based on a users previous actions.
In its simplest form, behavioral marketing might include suggesting a new product or newsletter subscription to a vistor who is reading a particular article on a related topic. A more advance application might identify cookies from a visitor’s profile and leverage that information to highlight content that might be of interest.
The advantges of understanding an incorporating behavioral targeting techniques into your internet marketing strategy are numerous. As with needs based segmentation, behavioral marketing taps into the specific needs and interests of your customer, serving individualzed communication. If your interested in discussing the online behavioral marketng for your company please call me @ 434-806-3272.
