Behavioral analytics is understanding how customers interact with your company online and more importantly why. Analytics continue to improve, Google Analytics more notably as well as Woopra, which both offer a complete, robust view into visitor behavior. The trick is integrating this with other data sources, such as social networks to understand what drove them to your site in the first place, and thus determined their path once they found your site.
Solutions to capture this level of behavioral analytics are still in the future, but the core systems are available to get a very strong understanding as to how customers interact with your site. Successful website managers leverage the important data they gather from website analytics and adjust content, format, and messaging accordingly. Much like your annual strategic plan, a website requires regular updates to response to changing customer behavior.
To learn more about behavioral analytics and how your company can learn more about your customers online, please call me @ 434-806-3272.