Clients often ask me what they should tweet about once I set them up on Twitter. It’s a valid question, given that most new Twitter users shut down only days after getting started. The fact is, most of us are not wired to opening talk to strangers and find the fear of criticism paralyzing. We’re [...]
Year-to-Date Blog Traffic Sources Analysis Illustrates Content Distribution Strategy
I check Google Analytics a lot … probably more than most people … like a couple times a day. It facinates me to see where traffic is coming from and what people are searching for on Google that drives them to my site(s). My website traffic analyses are typically very in-depth, however I just wanted [...]
7 Key Questions to Ask Yourself as a Business Owner
I met with a couple of seasoned business managers today to discuss business strategy and marketing plans to support long term growth. On the surface it mostly boiled down to a series of questions that we as business owners must all ask ourselves. 7 Key questions to ask yourself as a business owner What differentiates [...]
Repurposing existing content for an additional boost to your online marketing and communications strategy
If you’re creating online content for your business, at some point it may make sense to repurpose existing content for an additional boost to your online marketing & communications strategy. For example, let’s say you’re an avid blogger. Chances are you have a series to posts that can be organized in a fashion that somewhat [...]
Start a new blog on a shoestring
Blogs are a great way to share your ideas and content online, maintain control over that content, and network with others within your niche. The good news is there are several ways to start a new blog on a shoestring. The thought of setting up and managing your own blog may at first seem overwhelming [...]
Focusing Your Blog on a Specific Niche to Organize Your Thoughts and Improve the Process of Creating Original Content
Blogging is a geat way to share information and connect with people within your industry or area of interest, but without focus it will be difficult to generate content and for others to follow along. Focusing on a specific niche will help organize your thoughts and improve the process of creating original content. What is [...]
Google PageRank Checker – Check Google Page Rank of any Web Page
Google PageRank is a factor that many consider important to search engine optimization and how your site ranks in Google search results. Here’s a site that lets you quickly check: Google PageRank Checker – Check Google page rank of any web pages. How to increase your PageRank? Well, that’s one of the great mysteries. Here’s [...]
The Charlottesville Social Media Community
The Charlottesville Social Media community is a vibrant group of people that are actively engaged online using Twitter, Facebook, LinkedIn and other platforms to connect and grow their business. We’ve been on these platforms since 2006 and have a great deal of experience helping businesses in Charlottesville reach new customers through this important channel. Our [...]
Charlottesville Search Engine Optimization
We’ve been doing some exciting Charlottesville Search Engine Optimization projects lately for small to mid-sized companies in town that want to drive more targeted traffic to their site. Three things to consider: When choosing a search engine optimization expert, make sure they have evidence of success? How long have they been doing SEO and what [...]
Use Safari, MobileMe and Ping.fm to share browser bookmarks and content across iMac, iPhone and iPad
Here’s a quick video to illustrate how I use Safari, MobileMe and Ping.fm to share browser bookmarks and content across my iMac, iPhone and iPad. Why do I take this approach? MobileMe syncs Safari bookmarks across any Apple device you setup with MobileMe and Safari Safari is a great browser - fast, reliable, and compliant [...]