Targeting your Facebook Ads is a powerful way to communicate with your niche. With over 400 million Facebook users, chances are good that your audience can be reached either directly or through some of the new targeting features that allow you to reach friends of fans. Facebook has 3 types of connection targeting: users who [...]
3 Reasons Why You Should Blog
Believe it or not, some businesses spend a lot of money building fancy websites and pay-per-click advertising network but still do not blog. This might not be such a bad thing if they have endless financial resources but for those looking for a long-term position in search engines and influence online, there are several reasons [...]
More Evidence that Social Media is Critical to Online Business Strategy
I help companies map out their Internet marketing strategies and one component is often the use of social media. A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube. I often argue this point, given the growing numbers and expanding demographics of those using social media. [...]
How Can Social Media Benefit You as a Business Owner?
A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons. One, social media enables companies to connect with their target market, either locally [...]
Record and publish online video with no additional hardware or software with screenr.com
Sharing video content online is something we would all like to do and screenr.com makes it easy. It’s basically a free web app for simple screen casting. It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video. Details: Up to 5 minutes, audio recording, download finished video, [...]
Share iPad links on Twitter and Facebook with Ping.fm bookmark in Safari browser
Here’s an easy technique to share iPad Safari browser links on Twitter and Facebook with a Ping.fm bookmark. One of the most popular tasks in twitter is sharing links with your followers. On a laptop or standard computer this is fairly simple since you can just cut and paste from the browser into your favorite Twitter [...]
Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App
The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new [...]
My first blog post from the iPad 3G
So, I’ve had my iPad 3G for a couple hours and thought it was only appropriate to kick things off with a blog post using the WordPress app. Actually I already posted a couple videos on YouTube, including the Fedex delivery man dropping off my iPad and another video of the all important unboxing. I’m [...]
Find Balance in Your Social Media Communications Strategy for a More Rewarding Experience
Clients often ask me what they should tweet about once I set them up on Twitter. It’s a valid question, given that most new Twitter users shut down only days after getting started. The fact is, most of us are not wired to opening talk to strangers and find the fear of criticism paralyzing. We’re [...]
Year-to-Date Blog Traffic Sources Analysis Illustrates Content Distribution Strategy
I check Google Analytics a lot … probably more than most people … like a couple times a day. It facinates me to see where traffic is coming from and what people are searching for on Google that drives them to my site(s). My website traffic analyses are typically very in-depth, however I just wanted [...]