If you’re not familiar with QR codes, they are an increasingly popular method of sharing information similar to a bar code. Users with a smartphone can focus their camera on this code and the QR code software will save the information behind the code on their phone. In this case, it’s my URL, but it [...]
New Audio: Podcasting from my iPad again with AudioBoo
Podcasting on your blog and iTunes is a great way to reach your market and the iPad makes it easy. Check out the Related Posts below for more details on how this is done. Listen or Download
7 Tools to Increase Social Media Efficiency and Save A Ton of Time
Nearly everyone agrees that social media is a great way to reach and communicate with your market online. Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier. The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my [...]
Targeting Your Niche with Facebook Ads
Targeting your Facebook Ads is a powerful way to communicate with your niche. With over 400 million Facebook users, chances are good that your audience can be reached either directly or through some of the new targeting features that allow you to reach friends of fans. Facebook has 3 types of connection targeting: users who [...]
3 Reasons Why You Should Blog
Believe it or not, some businesses spend a lot of money building fancy websites and pay-per-click advertising network but still do not blog. This might not be such a bad thing if they have endless financial resources but for those looking for a long-term position in search engines and influence online, there are several reasons [...]
More Evidence that Social Media is Critical to Online Business Strategy
I help companies map out their Internet marketing strategies and one component is often the use of social media. A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube. I often argue this point, given the growing numbers and expanding demographics of those using social media. [...]
Record and publish online video with no additional hardware or software with screenr.com
Sharing video content online is something we would all like to do and screenr.com makes it easy. It’s basically a free web app for simple screen casting. It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video. Details: Up to 5 minutes, audio recording, download finished video, [...]
Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App
The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new [...]