The Charlottesville Social Media community is a vibrant group of people that are actively engaged online using Twitter, Facebook, LinkedIn and other platforms to connect and grow their business. We’ve been on these platforms since 2006 and have a great deal of experience helping businesses in Charlottesville reach new customers through this important channel. Our [...]
Charlottesville Search Engine Optimization
We’ve been doing some exciting Charlottesville Search Engine Optimization projects lately for small to mid-sized companies in town that want to drive more targeted traffic to their site. Three things to consider: When choosing a search engine optimization expert, make sure they have evidence of success? How long have they been doing SEO and what [...]
Use Safari, MobileMe and Ping.fm to share browser bookmarks and content across iMac, iPhone and iPad
Here’s a quick video to illustrate how I use Safari, MobileMe and Ping.fm to share browser bookmarks and content across my iMac, iPhone and iPad. Why do I take this approach? MobileMe syncs Safari bookmarks across any Apple device you setup with MobileMe and Safari Safari is a great browser - fast, reliable, and compliant [...]
Mac Custom Human Finger Mouse Cursor for iPad and iPhone Simulator Screencasts and Tutorials
Have a new iPad or iPhone app you want to demo? You probably want this Mac custom human finger mouse cursor app that offers a great solution for screencasts and tutorials using the iPad/iPhone Simulator. PhoneFinger transforms your Mac’s mouse cursor into a realistic simulated human finger for testing and demoing iPad applications and websites. [...]
Improve Productivity with the iPad – More Focus, Less Multi-Tasking
With the upcoming iPad release, I’ve been thinking a lot lately about how exactly I could use the new device in my daily routine. I already have an iMac, MacBook Pro and iPhone, so the questions for me as a business owner is will the iPad help improve productivity? Many have criticized the iPad for [...]
Define Your Company's Social Media Strategic Business Objectives Prior to Making a Significant Investment
Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true. The fact is, a universally accepted [...]
10 Keys to Successful Local Business Social Media Marketing
Building a successful local business social media marketing strategy takes time. There’s no silver bullet. Anyone who’s been doing this for a while will agree. Of course, there are tools, processes, and steps to make it easier, but at the end of the day the point of social media is to authentically engage with people [...]
B2B Social Media Expecting Rapid Growth but Still a Small Piece of Overall Interactive Marketing Spend
It may represent a small piece of overall interactive marketing spend, but B2B social media spend will see significant growth in the next few years. Forrester Research forecasts that B2B social media marketing spending will grow from just $11 million last year to $54 million in 2014. That’s still tiny compared to the total $2.3 billion [...]
Charlottesville Social Media Marketing Consulting
New Site Media Group offers Charlottesville Social Media Marketing Consulting to local businesses that want to leverage the growth of social media networks, such as Twitter and Facebook, to help grow their business. In short, we help get you set up with the right tools and process to make the most of your time. From [...]
Engage with Your Customers using Social Media
Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience [...]