New Site Media Group » SEO

2012 ALCEA Mid-Year Presentation on Paid Traffic

Steinar — Wed, 01 Feb 2012 18:28:57 +0000

Thanks to everyone who attended my session on paid traffic.

Here’s the link to download my presentation: http://bit.ly/wEFDsH

If you have any questions, please feel free to contact me.

Google Search Considerations When Optimizing Your Content for SEO

Steinar — Mon, 04 Oct 2010 18:00:49 +0000

When people search on Google there are a variety of results shown, including Local, News, Images, Video, Blogs, and Real-Time social media content.

To maximize your website’s exposure it’s important to understand the implications of optimizing your content for SEO to appear in several of these categories simultaneously. For example, instead of just showing up in the standard website index, you might also drive significant traffic from Images, Blogs, or News.

Depending on your subject and niche, I recommend you start by picking two or three of these categories to start. The simplest is blogs. Setup a free blog at wordpress.com or blogger.com and start writing. Link to your website and pages within your website. Include your keywords in your content. Include at least one picture in every post and populate the title, description and alt tags with your keywords. This tactic alone should increase your search engine traffic.

If you have a physical location go to google.com/merchants and register your company with Google Local. This will enter your address and company information into the Google Business directory and possibly land your listing in the Google Local results set when someone searches for your business. This is important since most users click on the Google Local listings before scrolling down to high ranking organic results.

Advanced users should consider optimizing for video as well. Upload a few videos to Youtube, which is owned by Google. Include your keywords in the title, description, and tags within the video post. If your video is well ranked by Google, you might actually secure the #4 position in Google search results, which they reserve for videos.

If you have any questions, please feel free to ask. What do you think? Are these good strategies to consider for DIY SEO?

How search engine traffic stacks up and what this means for your internet marketing strategy

Steinar — Fri, 01 Oct 2010 14:00:00 +0000

Much has been speculated about the future of search engine marketing, especially with the increased reliance on social media networks to find more relevant information from trusted sources.

A review of the search engine landscape illustrates that the market for search is still tremendous on a global basis. Google search leads in total number of searches and maintains a market share leadership position.

If you are looking to revamp your search engine marketing strategy consider focussing on Google. Most of the optimization techniques you apply will have a positive impact on your ability to rank well in less popular search engines, such as Yahoo and Bing.

Use WebsiteGrader.com to check if your site is Optimized for Search Engines

Steinar — Fri, 01 Oct 2010 00:00:32 +0000

To check if your site is optimized for search engines I recommend you start with a free service called WebsiteGrader.com

This service uses the following criteria to grade your site based on millions of other sites previously reviewed:

Content

Blog Analysis
Blog Grade
Recent Blog Articles
Google Indexed Pages
Readability / Grade Level

Optimization

Metadata
Heading Summary
Image Summary
Interior Page Analysis (3 pages)
Domain Info (Age)
Crawl Date
Inbound Links

Promotion

Delicious Bookmarks
Twitter Links
Twitter Grade

Conversion

RSS Feeds
Conversion Forms

Check out websitegrader.com for more information.

September Workshop at PVCC: How to Cost Effectively Drive Audiences To Your Website

Steinar — Wed, 22 Sep 2010 18:37:27 +0000

I’m very excited to host an upcoming workshop at PVCC. If you’re in Charlottesville and would like to learn hands-on how to drive traffic to your website, please register!

How to Cost Effectively Drive Audiences to your Web Site
Thursday, September 30, 9 a.m.- noon
PVCC Stultz Center for Business and Career Development
Instructor: Steinar Knutsen

This workshop is designed for marketing directors, business owners and senior sales pros that need to make their web sites centers of revenue growth. This important and timely three-hour workshop led by industry experts will give you the knowledge and step-by-step techniques you need to succeed online, including how to:

Drive people to your site for FREE using organic search engine marketing
Target and interact with clients-to-be on social networking sites like Twitter and Facebook
Quickly tell if your site is search engine friendly and how to fix it if it isn’t
Use a blog or publishing platform and a publishing strategy to attract qualified visitors

Chamber Member Price: $42 (Class Nbr 58984) Register now

Non-Member Price: $65 (Class Nbr 58983) Register now