Most Foursquare users only access the Foursquare on their smart phone and never actually visit foursquare.com. There are a number of features only available on the website, one of which is the ability to add a link to any tips you post to Foursquare.

Why would you want to leave a link? Well, you can probably imagine a number of reasons both personal and professional, but at least it offers the chance to share more than just a couples sentences and provide further value to your tip.  From a marketing perspective this is a great opportunity, if handled with care.

To add a link to your FourSquare tips, simply:

1. login to foursquare.com
2. pick a venue either through search, history or other method
3. write your tip in the box provided
4. click on the “add link” button and add your link
5. click Share and you’re done

Here’s how it looks on Foursquare.com

Here’s how it looks after the fact on the Foursquare iPhone app

What do you think?  Have you tried to add a link to your Foursquare tips?   Do you see any value?

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Mentions in Facebook Page Updates

Mentioning others in your Facebook Page updates is a great way to gain significant exposure for  your page.  If the other Page’s setting include “Others” then your update will appear on their Page.  Why is this so special?  Because most folks don’t know this is possible and simply put comments on other Pages’ Walls using their personal profile – not good if your running a business Facebook Page marketing campaign.

1. Become a Fan or Like another page in which you would like to get some exposure

2. In your Facebook Page update use the “@” symbol and pick the name of that Page (or individual) from the dropdown menu that appears

3. Write something flattering or worthy of sharing.  You do not want to spam the other Page.  If you write something nice that their followers find valuable then it’s a win-win situation.

4. Depending on the setup used by the target Page, your update will either appear directly on their Wall or in a hidden portion of their Wall.  To see posts by “others” click on the “filter” link at the top of the Wall.

Geo-targeting in Facebook Page Updates

Geo-targeting is great if you have a broad audience but would only like to speak to a specific portion.  For example, you may have a shipping offer only good in the US or a discount only for Chicago residents.  Facebook lets you specify who will see you update based on location and language.  Very powerful stuff!

To do this simply select the “Custom”  link in the lower right hand corner of the update field next to the Share button.  Input your Location and/or Language criteria and that’s it.  Enjoy!

Any other tips you have for targeting specific users with Facebook Pages?  Would love to hear your thoughts!

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