Search Engine Optimization (SEO) is the combination of factors that enables indexing of a website by various search engines, such as Google, Yahoo, MSN and thousands of less popular sites. For illustrative puropses, we’ll draw from Charlottesville Search Engine Optimization examples of SEO in action.
The goal of SEO is to have search engines index or spider a site so that when people search in the search engines they can find the site. This is important for most sites, since more traffic equates to more business or raised awareness for a cause.
Some sites however have no need for SEO depending on their purpose. For example, a site may be established simply to serve as a landing page or URL devoted to a particular audience driven to the site through other means. The site may in fact be password protected.
Our focus in this discussion is on sites that do wish to draw visitors from search engine use and there are several key factors both on the website itself (on-page) and off the site (off-page) that influence how sites are indexed and for which key search terms sites are identified.