Creating a blogging editorial calendar is a logical next step once you have set your Internet marketing goals for the year. For me, it’s about taking my goals and sub-goals for the year and translating them into a stream of blog posts that bring the discussion to life.
Many bloggers struggle finding new content to write about on a regular basis and a blogging editorial calendar helps organize your thoughts and map out a plan of attack. This is especially helpful is you have a mini-series on one subject you want to blog about over the course of a week, month or year.
It is by far easier to brainstorm and organize topics for your content now, than wait until it is time to write a new post. For example, yesterday I mapped out a new theme I wanted to discuss, broke it down into “chapters”, and then brainstormed individual blog posts on each topic. In 30 minutes, I came up with a very well organized stream of 98 blog posts that I’ll publish over the next 3 months.
The benefit of creating a calendar is two-fold. One, you’ll feel more organized and have the appropriate time allocated to discuss a topic that’s been on your mind. Two, your readers will appreciate a consistent flow of content around one or many topics, rather than random posts on seemingly disconnected topics.
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What do you think? Would a blogging editorial calendar help keep you organized and motivated to blog?
Steinar,
I started working on my Editorial Calendar earlier this month and it has a wonderful experience! It snowballs . . . ideas will begin to flow as you create topics and think about keywords. It has been the best use of my time yet.
The visual you have posted has sparked some ideas on blog posts to do that drill down and tackle things the average person may not think about addressing. This is good stuff! Now, I'm off to check out the other interesting links to articles you've written. Happy Holidays!
Glad to hear you are working on a calendar too. It has really helped me generate ideas as well.