How to properly tag your images for search engine optimization

Posted by Steinar on Mar 17, 2010 in Blog, Marketing | 0 comments

Tagging your images for search engine optimization is a great tactic to drive more targeted traffic to your site.

If your site is being indexed by Google, chances are your images will be indexed as well. I suggest you sign up for Google Webmaster Tools (free) just to make sure Google know you want your images indexed.

First, I tend to only use one image per blog post, so the optimization settings are pretty simple and only take about 10 seconds.

Once you’ve inserted your image you want to set the Title, Alt and Description tags to include your keywords or at least some description that relates to the topic of your content. Some content publishing systems, like WordPress, allow you to right-click and set the tags, but you might have to look at the HTML in some cases.

For example, if I’m blogging about “homemade fishing lures”, my optimized code would look like this:

<img src=”homemadefishinlures.png” title=”homemade fishing lures” alt=”homemade fishing lures” description=”homemade fishing lures”>

Easy right? Give it a shot and track your image related traffic in Google Analytics.

What do you think? Do you tag your images for search engine optimization?

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