New research has suggested that internet video marketing is to become more prevalent in 2009 and potentially help to increase brand awareness and online lead generation.
According to PermissionTV, which surveyed more than 400 senior decision-makers, over two-thirds of firms are looking to focus more on online video as part of their marketing strategies next year.
Seven in ten respondents said concentrating more on online video would help to build brand recognition, while 47 per cent said it would offer a boost for online lead generation.
“As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns,” remarked PermissionTV vice-president of solutions and chief strategy officer Matt Kaplan.
UK spending on embedded display ad formats such as banners, rich media and video increased by 36.6 per cent in the first six months of 2008, according to the Internet Advertising Bureau.