Local search engine optimization is more and more critical to businesses serving a specific geographic region. The front page of Google is the new Yellow Pages back page.
As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are on the rise — and so is the demand for local search. Are you looking to venture beyond the printed yellow pages? You should be.
According to a SBI+M article, 54 percent of Americans have substituted the Internet and local search for phone books. Ninety percent of online commercial searches result in a local offline purchase and 61 percent of all local searches results in a transaction. Do I have your attention?