Online Survey Shows Internet Video Marketing Works
Someone mentioned to me once or twice that Internet video marketing not only worked but that it worked REALLY well. I didn’t doubt it but you know how it is… you probably have no desire to film yourself talking to camera (a fear I may now have to overcome) and then there is the time it takes to create the video (which is actually no time at all – it’s certainly a lot less than it takes to write a blog post).
It isn’t enough to just put your videos out there and hope people see them. Like anything online you need to pick the best keywords, do some promotion, and if you want viewers to do something in particular after watching your videos (instead of moving onto someone else’s video) there has to be a strong call to action and/or motivation for them to click away from YouTube.
The basic findings in a national phone survey that ended in December show:
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday” — the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
This is valuable information that should be calculated in your efforts to promote your website. If you aren’t using video in your advertising, based on these surveys, you are probably missing out on a lot of potential traffic.
