Portfolio
New Media Marketing
These are projects focused on the production and implementation of video, audio, and other new media marketing elements.
My New Media Coach is a true multimedia experience – text, audio, video, PDF downloads – all created to support a podcast series delivered on iTunes. This project includes high-definition video & audio production & convsersion, custom RSS to feed iTunes, and custom graphic design to deliver a strong and consistent brand image.
Nest Realty Group is a boutique real estate firm in Charlottesville, VA. In 2009, they were awarded the Most Innovative Brokerage or Franchine in the US by Inman News. New Site Media Group provides high-definition video services including shoot, edit, production and online distribution and promotion. Each video is embedding the the individual home listing and optimized for search engine optimization when distributed on over a dozen of the leading online video sharing sites.
My personal blog is a sandbox of sorts for testing new media strategies and illustrating what's possible - video & audio, itunes podcasts, blog, newsletter sign-up, dynamic comment, and social media integration throughout.
Social Media Marketing
These are site where the primary goal is Social Media Marketing
Here we created a new Twitter ID for Fitch Services and branded their page with a custom background image. We helped them find the 250 most influencial Twitter users in Charlottesville and connected their Twitter stream with both their blog and Facebook Page.
For this project, we created a custom Facebook Page for Sarisand Tile to leverage the power of social media and connect with some of the 50,000 Facebook users in Charlottesville. The page includes custom Facebook HTML that showcases products, images and the ability to chat with members of the community.
Search Engine Optimization
Search Engine Optimization
A search engine optimization project, this site now attracts over 6,000 visitors per day and return vistors are on the rise. Here we optimized content, established a newsletter that grows by 35 new subscribers per day and tripled revenue channel performance within 90 days. Also in the works are an eBook, podcast, and high-definition online video.
Started in 2001 after a brief visit to Beijing, this website grew from a simple blog to an affiliate powered online store for Olympics clothing and collectibles. On-page and off-page search engine optimization drive nearly 100,000 visitors during the two week Olympic period.
Custom Website Design
These projects focused on custom website design.
This project was a complete site creation, including PHP, CSS, custom graphics, and blog & social media integration. The site is simple in appearance since it serves one purpose – to promote the authors book and provide a more robust profile than what may otherwise be available from the publisher. We created all the graphics, including the three-dimensional stack of books.
This blog redesign created a more consistent user experience with the main site. We modified the CSS layout of the Google Blogger site, added post tagging capabilities, search engine optimization keywords, web statistics integration and an RSS Feed. We also set up a custom Google Search to further extend the site’s brand image.
This is a membership site with both public and secure content. Features include integration of multiple video formats, a blog with video commenting, a forum, a business directory database, and a special video instructional section powered by both YouTube and user generated video content. The site also integrates aWeber autoresponders with Wordpress user registration.
This originally started as an online video project, but rapidly turned into a complete site redesign. The goal was to drive website traffic, improve user experience and ultimately increase visitor conversion rates to grow the business. We updated the site’s interface, integrated Search Engine Optimization, and built a robust library of information for visitors to learn more about Fitch Services.
This is a site that we developed for a local wellness coach so that she could blog and exchange information with her clients. It also includes a custom newsletter sign-up form for prospects to sign up for coaching. Blog posts are linked to Twitter and Facebook so that each new entry is automatically syndicated to these two popular social media platforms.
Lebo Properties needed a website to list a categorize properties for sale and lease. The result is a clean style site that includes Google Maps integration and categories that automatically sort new entries and pull images from the properties to dynamically build the navigation menu. Adding new properties to the site is easy with a custom property input template so listings look consistent over time.
Scout Charlottesville serves to promote local business and help to maintain Charlottesville as a unique and interesting place to live. To help promote local businesses, New Site Media Group setup a custom installation of Google Ad Manager to manage onsite PCC banner ad campaigns. We also, improved the branding of the site with custom header, navigation, and other site elements.
The project was a complete site redesign, including custom PHP, CSS, and CAAR MLS IDX integration. The site is based on Wordpress and includes many new features, such as advanced mySQL database searching, dynamic contact forms that self populate based on user search activities, social networking bookmarking, integrated blog, and high-definition video real estate listings.
Created using WP Portfolio by Dan Harrison