This data obviously suggests that Twitter could be a valuable tool to music marketers, currently struggling to figure out the best ways to monetize music

via Twitter as music marketing tool | Software, Interrupted – CNET News.

I’ve seen a number of musicians embrace Twitter as a great platform to connect with their fans.  Seems like a perfect fit, given that most bands have message and the fans are rapid for a glimpe into band mates’ daily lives.

What can businesses learn from bands on Twitter?  For me the answer is to have a personality.  People want to connect with people on Twitter, not a corporate logo.

Of course, you can set up multiple Twitter accounts for other purposes, but the real connection happens between people.

Another important lesson for companies is that Twitter is especially useful for gaining momentum around an event.  Twitter followers love the connection they can make with a band days, hours, even minutes before they go live on stage.  Learn from that and see how you can incorporate Twitter into your next event.

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