When people search on Google there are a variety of results shown, including Local, News, Images, Video, Blogs, and Real-Time social media content. To maximize your website’s exposure it’s important to understand the implications of optimizing your content for SEO to appear in several of these categories simultaneously. For example, instead of just showing up [...]
How search engine traffic stacks up and what this means for your internet marketing strategy
Much has been speculated about the future of search engine marketing, especially with the increased reliance on social media networks to find more relevant information from trusted sources. A review of the search engine landscape illustrates that the market for search is still tremendous on a global basis. Google search leads in total number of [...]
Use WebsiteGrader.com to check if your site is Optimized for Search Engines
To check if your site is optimized for search engines I recommend you start with a free service called WebsiteGrader.com This service uses the following criteria to grade your site based on millions of other sites previously reviewed: Content Blog Analysis Blog Grade Recent Blog Articles Google Indexed Pages Readability / Grade Level Optimization Metadata [...]
Search Engine Optimization: Back to Basics
Search engine optimization is the process of implementing on-page and off-page tactics to drive search engine results placement. In other words, the stuff you do to help your site show up on Google. Long-tail keywords refer to the combination of terms into a phrase that represents your site, your products and services, etc. Think of [...]
Think SEO Long-Term, PPC Short-Term
There are many reasons why SEO is a better investment than PPC, but the most compelling one is this: SEO drives more than 75 percent of all search traffic and PPC drives less than 25 percent. In short, your opportunity is more than three times greater. via Selling SEO Projects Against PPC Campaigns – Search [...]
Deep Links for Search Engine Optimization
It’s still shocking that many newbies don’t understand links. You don’t need to link to a lot of Web sites. You need a lot of good Web sites to link to you. And, it’s best if you can manage to get some of those links to include — in some fashion — the keywords that [...]
Optimizing YouTube videos for SEO
YouTube.com is the second most searched site on the Internet, next to Google, so you might conclude that it is the second largest search engine. It so happens that Google owns YouTube so the implications are something to be well understood and taken seriously as YouTube relates to your Internet Marketing strategy. As the largest [...]
Search Twitter via Google
This article got me thinking … isn’t Twitter indexed by Google and therefore a good ‘ol domain based search on Google provides another valuable Twitter search option. Try it – I find it’s pretty useful. Having done a session at Search Engine Strategies New York this week on Twitter (Beyond Googling: Where Will We Be [...]
Online Video Marketing for Charlottesville businesses
Online video marketing is exploding as technology finally catches up to business needs. As the web continues its evolution, there has been a change in both the quantity and quality of web videos. Many of the social media sites like YouTube began as platforms for online users to upload their own personally produced videos. With [...]