Social Marketing is using the power of online social networks to communicate with your market. The two most popular social networks today are Facebook (175 million users) and Twitter (over 6 million users). I like to think of these networks as a channel for discussion – a place to listen and exchange ideas about your [...]
Local Search 101, Part 1 – Search Engine Watch (SEW)
Local search engine optimization is more and more critical to businesses serving a specific geographic region. The front page of Google is the new Yellow Pages back page. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are on the rise — and so is [...]
How Google Reader Can Simplify Your Life
How would you like to save an hour a day and stay more informed than ever before? Google Reader is a great to tool to help track information on the Internet, identify stories of interest, and quickly link to relavent content. First, get a Google account and sign up for Google Reader. Next, visit the [...]
Charlottesville Search Engine Optimization – What is SEO?
Search Engine Optimization (SEO) is the combination of factors that enables indexing of a website by various search engines, such as Google, Yahoo, MSN and thousands of less popular sites. For illustrative puropses, we’ll draw from Charlottesville Search Engine Optimization examples of SEO in action. The goal of SEO is to have search engines index [...]
Charlottesville Search Engine Optimization
I met with several Charlottesville business owners last week to discuss Charlottesville search engine optimization options and the positive reactions were as expected. The reality is that most small busines owners are confused how to leverage the Internet to drive new business these days. In the 90′s is was “cool” to have a website, now [...]
Search Engine Placement Tips
A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only the ten most “relevant” matches are displayed on the first page. Naturally, anyone who runs a web site wants to be in the “top ten” results. This is because most users will find [...]