Think SEO Long-Term, PPC Short-Term
There are many reasons why SEO is a better investment than PPC, but the most compelling one is this: SEO drives more than 75 percent of all search traffic and PPC drives less than 25 percent. In short, your opportunity is more than three times greater.
via Selling SEO Projects Against PPC Campaigns – Search Engine Watch (SEW).
Of course, this really depends heaviy on your business model and sales funnel. For some businesses that sell directly online, PPC is a fantastic option, since you have the ability to track ROI to the penny and can quickly coorelate keyword performance with sales to tweak your PPC strategy.
For more traditional selling models, PPC is great to get initial traffic coming in, but it’s SEO that will drive long-term organic rankings and search traffic.
Furthermore, SEO tactics, such as developing great content with RSS feeds, gives you the ability to increase inbound links, where PPC is a one-shot deal with no long term impact. Once you stop paying the traffic stops.
Take an hour today to revisit your traffic generation plan. Consider PPC and SEO among other strategies, specifically thinking about the short and long-term goals you hope to achieve with each.
Read MoreDeep Links for Search Engine Optimization
It’s still shocking that many newbies don’t understand links. You don’t need to link to a lot of Web sites. You need a lot of good Web sites to link to you. And, it’s best if you can manage to get some of those links to include — in some fashion — the keywords that describe the page they’re linking to.
For example, if I’m linking to Search Engine Watch, I would want to link using the words “Search Engine Optimization News” within the anchor text of the link. If I wanted to “deep link” (that is to say, link deeper within the Search Engine Watch Web site), I would link to the Promotion & Link Building page using the words “Link Building Resources.”
via Top Signs Your Site Isn’t Ready for Prime Time, Part 2 – Search Engine Watch (SEW).
This strategy is so critical. I would also add that not only do you want to use your keywords in this deep linking strategy, but you should also link from sites that have a high PageRank.
For example, you could generate dozens of inbound links from sites with a Google PageRank of zero and your efforts would yield very little in-terms of SEO. Whereas one link from a .gov or .edu site with high PageRank could significantly improve your rank.
To lean more about PageRank, check out Wikipedia on PageRank
To check the PageRank of any site, check out prchecker.
Read MoreThree simple rules for effective blog posting
I’ve been working on a number of website design and SEO projects in Charlottesville and the biggest hurdle for most clients is the fear of blogging. In this post I will share a simple three step process for creating an effective blog post to help make your blogging experience more enjoyable, effective and rewarding for both you and your readers.
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Effective Blog Posting
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- First, tell the reader what you are going to discuss. This accomplishes two things: one, it keeps you focused; and, two, it helps your reader gauge relevance right away. (hint: search engines like this too for indexing)
- Next, explain why the post is relevant or important. You don’t want to just ramble on without any purpose. Helping your reader understand why something is important to them is a terrific gift.
- Finally, close with a call to action. Is there something specific you would like the reader to do with this information now? Call you? Leave a comment? Share with others? This will really depend on your post, but a call to action is critical if you intend on creating dialog or moving the discussion in a new direction.
And remember, blog posts don’t need to be long & professionally written. The more you relax and let the ideas flow, the more comfortable you’ll get and the better your writing will become.
What others rules or guidelines do you apply to blogging? What’s your approach? Follow me on Twitter and let me know!
Read MoreGoogle top search queries for New Site Media Group
Following the Google top search queries for newsitemediagroup.com for the week ending Jan 11, 2009. Of course, I’m pleased that Charlottesville SEO and Web Developer Charlottesville are moving up the page. I’m doing a lot of work with CAAR directly as well as some real estate sites for CAAR Realtors here in Charlottesville, so I’m not surprised to see that at the top of the list.
Over the next few weeks I’m testing a few long-tail keyword phrases to see if I can attract some niche traffic on specific topics. Google often throws us a surprise, so it’s not always so clear exactly how the weeks results will pan out. I am glad to see however that overall traffic and prospect inquiries are increasing each week.
1 46% caar charlottesville
2 11% the 13 group charlottesville va
3 5% charlottesville seo
4 4% online tv
5 3% hulu
6 3% web developer charlottesville
7 2% permissiontv
8 1% “more evidence that internet video is a viable marketing channel”
9 1% group sitemedia development site
10 1% quickner charlottesville
11 1% charlottesville media websites
12 1% incorporating mls listings into website
13 1% “www newsites” internet
14 1% apple media group
15 1% sigma designs ces
16 1% stamp collectors charlottesville va
17 1% va chatroom
18 1% charlottesville web design
19 1% video editor job charlottesville
20 1% options media group
Charlottesville Website Design Related Search Activity
Every week I like to share my top search queries from Google. My goal is to rank high for specific keywords so tracking these on a regular basis is important. Let’s see what’s changed this week …
The following is a list of the most popular terms for which this sites appeared in Google last wekk:
| 1 | 40% | charlottesville seo | |
| 2 | 8% | seo charlottesville | |
| 3 | 5% | web design | |
| 4 | 4% | “search engine optimization” “charlottesville va” | |
| 5 | 4% | internet marketing services charlottesville va | |
| 6 | 4% | internet marketing charlottesville va | |
| 7 | 3% | caar idx feed | |
| 8 | 3% | media and design | |
| 9 | 3% | “internet marketing” “charlottesville va” | |
| 10 | 3% | internet marketing charlottesville virginia | |
| 11 | 3% | fallacies in the media | |
| 12 | 2% | relavent media group | |
| 13 | 2% | charlottesvile seo | |
| 14 | 2% | new site media group | |
| 15 | 2% | ecommerce website design | |
| 16 | 2% | charlottesville media group | |
| 17 | 2% | charlottesville website design | |
| 18 | 2% | charlottesville web design | |
| 19 | 2% | media fallacies |
and the search engine results from last November:
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