Internet Video Marketing on the Rise

Posted by Steinar on Dec 21, 2008 in Blog, Marketing | 0 comments

New research has suggested that internet video marketing is to become more prevalent in 2009 and potentially help to increase brand awareness and online lead generation.

According to PermissionTV, which surveyed more than 400 senior decision-makers, over two-thirds of firms are looking to focus more on online video as part of their marketing strategies next year.

Seven in ten respondents said concentrating more on online video would help to build brand recognition, while 47 per cent said it would offer a boost for online lead generation.

“As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns,” remarked PermissionTV vice-president of solutions and chief strategy officer Matt Kaplan.

UK spending on embedded display ad formats such as banners, rich media and video increased by 36.6 per cent in the first six months of 2008, according to the Internet Advertising Bureau.

Charlottesville Website Design Related Search Activity

Posted by Steinar on Dec 8, 2008 in Blog, Marketing | 0 comments

Every week I like to share my top search queries from Google.  My goal is to rank high for specific keywords so tracking these on a regular basis is important.  Let’s see what’s changed this week …

The following is a list of the most popular terms for which this sites appeared in Google last wekk:

and the search engine results from last November:

Charlottesville Web Design Related Search Activity

Posted by Steinar on Dec 3, 2008 in Blog, Marketing | 0 comments

It’s always interesting to analyze your site’s recent search activity and search engine performance to understand the implications of various seo tactics. This will also provide you will valuable insight into the search behavior of those looking looking for you and others within your niche.

The following is a list of the most popular terms for which this sites appeared in Google in November:

Now compare this with the results from October:

Clearly, from October to November the number of keywords and phrases picked up considerably. This is due to several factors including both on-site and off-site activity. For example, using proper keywords in my blog posts and on other sites helps increase the sites exposure and clarify for the search engines what this site is about.

There are several other search engine optimization tactics to help rank your site better for keywords within your niche. Give me a call at 434-806-3272 for a free evaluation of your site.

Charlottesville Web Design Tips

Posted by Steinar on Oct 10, 2008 in Blog, Marketing | 0 comments

The Charlottesville web design market has several outstanding firms that offer website design, graphic design, and search engine optimization services.

Based on my experience, here are a few tips to enhance your website and create an enjoyable experience for your user.  Much of this depends of course on your intent, so these are just general guidelines to consider.

• Simple Navigation – Much like finding your way through a grocery store, it’s important that your site guide users with meaningful navigation that’s easy to find.
• Meaningful Graphics – Used properly graphics can add value, but in many cases graphics are ambiguous and distract from the message rather than provide meaningful illustration relevant to the topic at hand.
• Great Content – Content is still very important and the volume of content you include with vary considerably depending on your niche market.  Golden rule is to keep content original – duplicating content is not only unfair to the original author, but unfair to your business and customers as well.

These are just a few basic tips.  I’ll continue this discussion with a more robust list in later posts.