Blogging from my iPhone
Well, it was inevitable – I finally got an iPhone and I absolutely love it. Posting from anywhere? Who wouldn’t love that? More to come as I learn how to make the most of this great new way to communicate with my readers.
Apple’s iMovie Makes Internet Video Easier in 2009
Personally, I love iMovie and am excited at the prospect of some improvements this year including better integration with video hosting sites, such as Youtube. Clearly, internet video is getting much easier to publish – great news for everyone.
Read MoreApple will offer a significant update to iMovie at next week’s Macworld. It will largely focus on Internet video in the Cloud for the YouTube generation.
I’ve heard that iMovie will largely (if not entirely) be a Web Application and Apple would offer its users to “upload your movies to us and edit them there.”
There are currently a few online applications that let you do video editing currently. Google’s Youtube is also adding rudimentary editing features.
I am not certain if this means that iMovie is now entirely a Web Application or if Apple is offering a “Cloud” component to its iMovie application.
iMovie in the Cloud would also offer users the ability to easily view their movies on iPod Touches or iPhones. If the application is entirely Web based, it means that potential customers include the “other 90%” of users who use Windows.
More Evidence that Internet Video is a Viable Marketing Channel
Internet video continues to make its way from the computer to the TV and will soon become more prevalent in Charlottesville. This evolution is truly only beginning …
Seattle-based GridNetworks’ proposal to consumers: Watch Internet videos easily on your television. To Internet content providers? Get your shows into consumers’ living rooms.
GridNetworks’ new offering, GridCast TV, allows Internet surfers to click a “Watch on TV” button adjacent to an online video and then instantly see it on their TVs.
A few caveats: For now, only a few online video sites (like Revision3 and havocTV) work with GridCast TV. And you need to have a PlayStation 3 or an Xbox 360 hooked up to your television for it to work (and a broadband connection, too).
By the way, Comcast, Panorama Capital and Cisco invested about $9.5 million in the company last year.
Read MoreOnline Survey Shows Internet Video Marketing Works
Someone mentioned to me once or twice that Internet video marketing not only worked but that it worked REALLY well. I didn’t doubt it but you know how it is… you probably have no desire to film yourself talking to camera (a fear I may now have to overcome) and then there is the time it takes to create the video (which is actually no time at all – it’s certainly a lot less than it takes to write a blog post).
It isn’t enough to just put your videos out there and hope people see them. Like anything online you need to pick the best keywords, do some promotion, and if you want viewers to do something in particular after watching your videos (instead of moving onto someone else’s video) there has to be a strong call to action and/or motivation for them to click away from YouTube.
The basic findings in a national phone survey that ended in December show:
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday” — the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
This is valuable information that should be calculated in your efforts to promote your website. If you aren’t using video in your advertising, based on these surveys, you are probably missing out on a lot of potential traffic.
Read MoreYouTube Now 25 Percent Of All Google Searches
Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube.
If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months.
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