Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog.

If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google.  Write a few blog posts about the event and use these keywords in your title, post text, meta keywords, and meta description.  Follow up your post with a link in Twitter, Digg, Delicious, StumbleUpon and your other favorite social media and bookmarking sites.

In my experience, if there is little competition for the event I can usually score a top 3 position in Google if I choose my keywords correctly.  There are several tools to conduct keyword research, but I suggest starting with Google Keyword Tool to familiarize yourself on the topic.

Although events come and go, the benefit of optimizing for them is the ability to attract new followers within your niche.  Give it a try – it’s actually a bit fun.

What’s your experience leveraging events to drive SEO traffic to your blog?  Any success or other tips to share?

Related posts:

1. Tactics to Drive More Targeted Search Engine Traffic to Your Blog
2. Drive More Traffic to Your Blog and Engage Readers (Audio)
3. Year-to-Date Blog Traffic Sources Analysis Illustrates Content Distribution Strategy

This data obviously suggests that Twitter could be a valuable tool to music marketers, currently struggling to figure out the best ways to monetize music

via Twitter as music marketing tool | Software, Interrupted – CNET News.

I’ve seen a number of musicians embrace Twitter as a great platform to connect with their fans.  Seems like a perfect fit, given that most bands have message and the fans are rapid for a glimpe into band mates’ daily lives.

What can businesses learn from bands on Twitter?  For me the answer is to have a personality.  People want to connect with people on Twitter, not a corporate logo.

Of course, you can set up multiple Twitter accounts for other purposes, but the real connection happens between people.

Another important lesson for companies is that Twitter is especially useful for gaining momentum around an event.  Twitter followers love the connection they can make with a band days, hours, even minutes before they go live on stage.  Learn from that and see how you can incorporate Twitter into your next event.

Related posts:

1. Leveraging events to drive SEO traffic to your blog (Audio)
2. Blogs are perhaps the most powerful online marketing tool available
3. What does your Twitter psychological profile say about you?