More Evidence that Internet Video is a Viable Marketing Channel
Internet video continues to make its way from the computer to the TV and will soon become more prevalent in Charlottesville. This evolution is truly only beginning …
Seattle-based GridNetworks’ proposal to consumers: Watch Internet videos easily on your television. To Internet content providers? Get your shows into consumers’ living rooms.
GridNetworks’ new offering, GridCast TV, allows Internet surfers to click a “Watch on TV” button adjacent to an online video and then instantly see it on their TVs.
A few caveats: For now, only a few online video sites (like Revision3 and havocTV) work with GridCast TV. And you need to have a PlayStation 3 or an Xbox 360 hooked up to your television for it to work (and a broadband connection, too).
By the way, Comcast, Panorama Capital and Cisco invested about $9.5 million in the company last year.
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Online Survey Shows Internet Video Marketing Works
Someone mentioned to me once or twice that Internet video marketing not only worked but that it worked REALLY well. I didn’t doubt it but you know how it is… you probably have no desire to film yourself talking to camera (a fear I may now have to overcome) and then there is the time it takes to create the video (which is actually no time at all – it’s certainly a lot less than it takes to write a blog post).
It isn’t enough to just put your videos out there and hope people see them. Like anything online you need to pick the best keywords, do some promotion, and if you want viewers to do something in particular after watching your videos (instead of moving onto someone else’s video) there has to be a strong call to action and/or motivation for them to click away from YouTube.
The basic findings in a national phone survey that ended in December show:
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday” — the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
This is valuable information that should be calculated in your efforts to promote your website. If you aren’t using video in your advertising, based on these surveys, you are probably missing out on a lot of potential traffic.
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YouTube Now 25 Percent Of All Google Searches
Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube.
If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months.
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Internet Video Marketing on the Rise
New research has suggested that internet video marketing is to become more prevalent in 2009 and potentially help to increase brand awareness and online lead generation.
According to PermissionTV, which surveyed more than 400 senior decision-makers, over two-thirds of firms are looking to focus more on online video as part of their marketing strategies next year.
Seven in ten respondents said concentrating more on online video would help to build brand recognition, while 47 per cent said it would offer a boost for online lead generation.
“As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns,” remarked PermissionTV vice-president of solutions and chief strategy officer Matt Kaplan.
UK spending on embedded display ad formats such as banners, rich media and video increased by 36.6 per cent in the first six months of 2008, according to the Internet Advertising Bureau.
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