With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium. Online video has a lot of promise. It offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. And, it’s relatively cheap and provides immediate, [...]
CES 2009 Targets Internet-TV Connectivity
One of the greatest challenges for online video has been a strong consumer preference for viewing video on the TV. 2009 International CES is turning into a showcase for companies trying to bridge this gap. Every device platform in the home is now being turned into a channel for transferring Internet video content to the [...]