Your Step-by-Step Guide to Publishing Online Video
This is your one-stop shop to learn how to shoot, edit, publish and promote online video for the Internet. This free guide includes tutorials shooting with digital cameras & video cameras, editing with Windows & Mac, and publishing & promoting either on your site, YouTube or any of the popular video sharing site.
Need some help with online video?
For your free copy of our extensive Video Publishing Guide, please provide your name and email:
You must fill out the form and I promise NEVER to rent, share, sell or otherwise abuse your email address.
Online Video Marketing for Charlottesville businesses
Online video marketing is exploding as technology finally catches up to business needs. As the web continues its evolution, there has been a change in both the quantity and quality of web videos. Many of the social media sites like YouTube began as platforms for online users to upload their own personally produced videos. With the increasing number of TV episodes shown online and the advent of premium TV content sites like Hulu, the demand for higher production values is rapidly increasing.
This increase in professional content has created a higher expectation by the typical user. This evolution does not mean that individually produced videos will not still make their way to social media sites especially, if they are out-of-the-box creatively. But it does set the bar much higher for businesses that want to remain competitive in their online marketing programs. Although a large percentage of the professionally produced videos online are derived from longer format TV shows, the growth rate for high quality videos last year was close to twenty-five percent.
YouTube will continue to be a valuable venue to help support for your business’s Internet marketing program, but it will become increasingly more important to provide production values that surpass the user-generated content that proliferates. A good starting point can be TV spots that have been custom produced for your company. Since they can be viewed from anywhere, custom spots are preferable to “donut” spots that have your name and phone number added for your market but also air elsewhere.
By working with an online media company that specializes in internet marketing, videos with high production values can be produced for your firm’s web site and for use on the social media platforms. It is also important that your partner provide complete SEO services so that your videos can be optimized for the web. Producing great video content may be key, but it is equally important to be seen by as many eyeballs as possible.
Read More2009 Internet Marketing Trend #4 – Video Marketing
Video is everywhere these – online, on our phones, and the backseat of nearly minivan I see these days. Advancements in broadband speends, video equipment, editing software, and websites that enable video sharing have cleared the path for an explosion in the popularity of online video.
Of course, YouTube is the most popular online video sharing site, but more and more we’re seeing companies use video within their websites to interact with customers in a new and exciting way. The 2008 Olympics for example boasted more coverage online vs. TV and the 2008 Presidential Race included a substantial use of online video to communicate with the market. Nearly every major corporation has embraced some form of online video marketing and it continues to get easier for smaller and mid-sized companies to do the same.
Whether you would like to produce a simple, professional business profile or create a platform for more casual video blogging, the technology is within reach to make this an affordable and quite simple possibility. At New Site Media Group, we use high-definition video and the latest professional tools to get the job done, but we also see tremendous value to learning some of the more affordable options for more of a DIY solution.
In either case, we would love to discuss video marketing with you to help understand how this exciting new medium fits within your business goals. Please call me @ 434-806-3272 to discuss today.
Read MoreHigh Definition Online Video Services – Charlottesville and beyond!
My name is Steinar Knutsen, and I am the Owner and Founder of New Site Media Group. We are Charlottesville’s premier high-definition online video production company! The videos that we produce bring the finest quality and visual emotion to any and all viewers on the web. Our videos can be added to any website, indexed by Internet search engines, and are produced in a HD Widescreen DVD format.
Case Study: Real Estate Videos
As we all know, real estate inventories are amassing, prices are coming down, there are fewer buyers, and the competition is working hard to move their listings. The question is- how are you as a Realtor working to stand apart from the competition? Using video is a powerful way for you to differentiate yourself from other agents online, and can even help you secure more listings. Telling a prospective client that you will have a video tour of their home produced and marketed online is a really good incentive for them to list with you, and an even better reason for them to come back!
Video tours save buyers and sellers countless hours in preview appointments and open houses. Our TRUE video tours provide “life-like” video walk-throughs of your real estate properties, allowing buyers to get a real sense of the property’s scale and flow. By offering video tours of your listings, you give your clients a means of previewing your listings before they take the next step of scheduling an appointment – saving everyone countless hours in the decision making process. In truth, buyers who view video tours often take up to three times less the amount of time when making a purchase decision!
*********************************************************
At New Site Media Group, we use the latest high-end video equipment and post production software. We offer a myriad of Internet video solutions that enhance the marketability of your products or service. With the continuous advances in technology, studies show that full motion video is the most compelling visual medium for online marketing.
We will also work for you to help get your name and business seen all over the World Wide Web! We market our videos online to all the top video sites that offer real estate homes for sale.
Please contact me if you need any further information about our services!
Steinar Knutsen
New Site Media Group
434-806-3272
CES 2009 Targets Internet-TV Connectivity
One of the greatest challenges for online video has been a strong consumer preference for viewing video on the TV. 2009 International CES is turning into a showcase for companies trying to bridge this gap. Every device platform in the home is now being turned into a channel for transferring Internet video content to the TV.
- Gaming consoles: Nintendo is planning a dedicated Internet video service for its Wii platform in partnership with Japanese ad agency Dentsu Inc., while Microsoft Corp. (Nasdaq: MSFT) had already launched a service with Netflix Inc. in November 2008 to distribute videos to its Xbox LIVE console. Steve Ballmer also reiterated Microsoft’s multiscreen video strategy during his CES keynote.
- TV sets: LG Electronics Inc. (London: LGLD; Korea: 6657.KS) has announced that it will launch a range of broadband-enabled HDTVs that will stream movies, TV shows, and other HD videos from Netflix. Adobe Systems Inc. has struck deals with Intel Corp. (Nasdaq: INTC), Broadcom Corp. (Nasdaq: BRCM), and Sigma to embed its Flash Lite video format in their chips. This will make Flash available in a range of digital TVs and set-top boxes.
- Blu-ray players and other set-top boxes: LG launched its first network-connected Blu-ray player offering 12,000 videos from Netflix and 14,000 from CinemaNow . It also allows customers to stream other videos from the Internet directly to their new range of Internet connected TVs. Samsung Corp. also has a new range of Blu-ray home theater systems with a similar offering of Netflix videos. Digital set-top box provider Roku Inc. had also announced a partnership with Netflix for video downloads, and has now added Amazon.com’s streaming VoD service as well.
- Home digital media hubs: Cisco Systems Inc. (Nasdaq: CSCO) has launched a series of digital media hubs for connecting devices in the home and centralizing access to audio, video, and photo content in the home. Customers can also upload and download media through any Web browser.
- Programmers: ActiveVideo Networks Inc. has added content from Blip.tv on the ActiveVideo Distribution Network, carried by some cable and IPTV providers. The network offers a combination of traditional TV programming and online video.
- Online companies: Yahoo Inc. (Nasdaq: YHOO)’s Connected TV, a TV-based overlay widget service launched with Intel, has pulled in some high profile support. MySpace will be offering a channel on the service and major manufacturers like Toshiba Corp. (Tokyo: 6502) and Samsung will be manufacturing the TV sets. It’s a great sign that companies across the value chain want to get bridge this gap and drive online video adoption. Recent data from comScore Inc. shows that online video viewing in the U.S. was up by 34 percent year-over-year in November 2008, with 12.7 billion videos being viewed during the month.It is important, however, to recognize that the bulk of video viewing is composed of short clips that are in themselves part of a more interactive Web surfing video experience. For example, comScore reports that the duration of the average online video was just 3.1 minutes. Moving these video clips to the TV may not drive much value to consumers since they do not offer the fundamentally “lean back” experience that TV is all about. What’s much more important is opening a channel for online distribution of professionally produced, high-quality video like movies and TV shows. ComScore points out that the duration of the average video viewed on Hulu LLC was 11.9 minutes, nearly four times the average of all videos viewed in November. Hulu’s offerings are predominantly high-quality, professionally produced programming. That’s also the kind of content that is most likely to create a revenue stream, be it via subscription, as with Netflix; pay-per-view, as with Amazon.com Inc. (Nasdaq: AMZN); or advertising, as with Hulu.
So which of the many device platforms listed here will win? Potentially none of them, since getting video to the TV will still require a cost premium of some sort and may not always meet the quality standard that TV has set. There’s also the possibility that service providers will do a better job of creating the link between the TV and the PC and do it before the consumer electronics industry.
Still, amongst the candidates listed, my vote goes to the Blu-ray players. They are movie-specific devices, which sets up the concept of movie download more readily for consumers. More importantly, the content libraries and software for accessing content online is pre-built into the box. With a wireless home network and one of these boxes, consumers have to do relatively little to enjoy online video on their preferred screen.
Read More
