Google Search Considerations When Optimizing Your Content for SEO

When people search on Google there are a variety of results shown, including Local, News, Images, Video, Blogs, and Real-Time social media content. To maximize your website’s exposure it’s important to understand the implications of optimizing your content for SEO to appear in several of these categories simultaneously. For example, instead of just showing up [...]

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How search engine traffic stacks up and what this means for your internet marketing strategy

Much has been speculated about the future of search engine marketing, especially with the increased reliance on social media networks to find more relevant information from trusted sources. A review of the search engine landscape illustrates that the market for search is still tremendous on a global basis. Google search leads in total number of [...]

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Use WebsiteGrader.com to check if your site is Optimized for Search Engines

To check if your site is optimized for search engines I recommend you start with a free service called WebsiteGrader.com This service uses the following criteria to grade your site based on millions of other sites previously reviewed: Content Blog Analysis Blog Grade Recent Blog Articles Google Indexed Pages Readability / Grade Level Optimization Metadata [...]

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September Workshop at PVCC: How to Cost Effectively Drive Audiences To Your Website

I’m very excited to host an upcoming workshop at PVCC.  If you’re in Charlottesville and would like to learn hands-on how to drive traffic to your website, please register! How to Cost Effectively Drive Audiences to your Web Site Thursday, September 30, 9 a.m.- noon PVCC Stultz Center for Business and Career Development Instructor: Steinar [...]

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3 Reasons Why You Should Blog

Believe it or not, some businesses spend a lot of money building fancy websites and pay-per-click advertising network but still do not blog.  This might not be such a bad thing if they have endless financial resources but for those looking for a long-term position in search engines and influence online, there are several reasons [...]

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How to properly tag your images for search engine optimization

Tagging your images for search engine optimization is a great tactic to drive more targeted traffic to your site. If your site is being indexed by Google, chances are your images will be indexed as well. I suggest you sign up for Google Webmaster Tools (free) just to make sure Google know you want your [...]

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Blogs are perhaps the most powerful online marketing tool available

This quote was too good to pass up … In other words, if you don’t have a blog, you’re missing out on perhaps the most powerful online marketing tool we have available today, regardless of whether you are focused on dominating one particular niche, or entering multiple small niches, or helping clients with their online [...]

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Search Engine Optimization: Back to Basics

Search engine optimization is the process of implementing on-page and off-page tactics to drive search engine results placement.  In other words, the stuff you do to help your site show up on Google. Long-tail keywords refer to the combination of terms into a phrase that represents your site, your products and services, etc.  Think of [...]

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3 Reasons to Comment on 5 Blog Posts Per Day

Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic.  It should not be considered work.  Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another [...]

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The Future of the URL Shortener and All Those Links We Are Creating

Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain. Seems like every [...]

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