7 Tools to Increase Social Media Efficiency and Save A Ton of Time
Nearly everyone agrees that social media is a great way to reach and communicate with your market online. Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier. The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my list of 7 Tools to Increase Social Media Efficiency:
1. Google Reader
This one might not be so obvious, but Google Reader is a great tool for market intelligence and brand management when it comes to social media. Basically, Google Reader allow you to subscribe to the RSS feeds on other websites, blogs, Facebook Pages and Twitter Searches that you want to track or find relevant to your market niche. You can also subscribe to Google Blog or News results containing your name, product or brand. Finally, sign up for BackTweets and track Twitter updates that link to your content.
Now you have a powerful one-stop-shop for getting up to speed on the latest news, trends, and brand mentions in your niche. Now, use this for inspiration in your next blog post, reply to people’s comments about you, and share links with your social network.
Congratulations! You just saved hours a week by setting up a proper system that pushes your content to you!
2. WordPress “Press This”
“Press This” is a often overlooked bookmarklet that comes with every WordPress blog. Essentially, it allows you to highlight text on a website and then easily quote the content in a blog post. So instead of copying and pasting text and links back and forth between a webpage and your WordPress post editor, you can now do it with the single click of a button. This is a huge time saver!!
3. Ping.fm
If you’re like most people using social media today you have accounts on multiple social media networks. Ping.fm allows you to update multiple platforms at once without having to go to each individual account. The beauty of this system is that you have central control over how information is distributed.
For example, when this blog post is published, Ping.fm will automatically send a link to Twitter, Facebook, linkedIn, and Delicious. If at any point I decide to change my distribution strategy all I only have to login to my Ping.fm account and make the changes there. This is much more efficient than re-routing my content on each individual network.
4. Smart Phone (iPhone, Droid, Blackberry, etc)
Today’s smart phones provide users with many of the same capabilities available to them on a laptop or desktop computer. However, most smart phones also have cameras and GPS capabilities that add visual interest and location-based information to your social media updates. The tools are so easy to use that literally within less than 60 seconds you can take a picture of something, tag your location, and update all of your networks with just a few clicks.
To do this from your desktop or laptop computer would take considerably longer and would be virtually impossible to complete using a standard cell phone.
5. TweetDeck or Hootsuite
Tweetdeck and Hootsuite suite are two applications that allow you to control your Twitter, Facebook, and LinkedIn updates from one single location. This is very helpful because you no longer need to log into each individual account to post an update or to see what others have to say. Another great feature of these services is the ability to schedule or timestamp your updates for future release.
For example, if you knew that next week you were going to be announcing a new product, you could schedule your updates over the course of the next few days all at once to correspond with the upcoming product launch. This saves you the time and hassle of manually updating your accounts every day with Marketing copy you already have available now.
6. InstaPaper
InstaPaper is a free and very simple online tool that allows you to save a webpage or article for later reference. Rather than printing the article or saving it to your bookmarks or favorites where he can easily get lost, InstaPaper keeps everything organized and accessible across multiple devices by storing information in the cloud. This is particularly important if you don’t have time to read the article now and/or you would like to reference the article in an upcoming blog post.
For example, I can save something using the InstaPaper bookmarklet on my iMac desktop and it will be instantly available for viewing and sharing within my iPad InstaPaper App. Dozens of third-party applications are supported and the functionality continues to expand, so check out InstaPaper when you get a chance.
7. Posterous
Posterous is a terrific blogging platform of sorts that allows you to easily capture text, images & audio and then share this content across multiple social media networks automatically. The real differentiator is that you can e-mail content to your Posterous account, and it will use a smart filtering process to determine where and how that content is posted on your blog.
For example, you just took a picture on your cellphone and would like to post it to your Posterous account, but you would also like that picture to get posted to your Flickr account at the same time. In this case, you would e-mail your picture from your phone to Flickr@Posterous.com and Posterous would take care of the rest. Again, trying to do this manually would take considerably longer.
There are so many other tools and approaches that you could incorporate into your process to increase your social media efficiency. I hope you learned at least one new idea in this post. What other tools are you using that help make your social media life easier?
Read MoreMore Evidence that Social Media is Critical to Online Business Strategy
I help companies map out their Internet marketing strategies and one component is often the use of social media. A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube. I often argue this point, given the growing numbers and expanding demographics of those using social media.
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
Joe Average (the international version) spends 66% more time on these sites than he did a year ago — for example, your average user spent 6 hours on these sites in April 2010, while last year he spent 3 hours, 31 minutes.
Facebook, YouTube and Wikipedia make an appearance among the world’s most popular brands.
If your company is considering social media as a tool to reach your market online, engage with existing customers, or expand your brand to connect with new prospects, I recommend you get started with three platforms: Facebook, Twitter and YouTube.
Facebook is the leading online social network with over 500M users. Facebook Pages are a great way for a business to leverage this volume. Pages can be custom branded to fit within your other online assets and provide an excellent channel to offer a new communications channel to your online community.
Twitter is the leading microblogging platform. Currently Google indexes Twitter content into their “Updates” results and it’s believe to provide future value in how search engines determine webpage rank. In other words, if you’re engaged with customers on Twitter, it’s an indication that your website has value and may have some level of influence over others. There certainly are a number of tracking tools that indicate this is directionally true.
YouTube is owned by Google and is the leading online video sharing site. It provides companies with the opportunity to engage with customers using video rather than static text and images. Statistics suggest that video is more engaging and website visitor retention rates are higher when video is present. Video doesn’t need to be a high production excercise and I recommend you take a more casual, conversational approach with video when using it to speak directly to your customers.
Not convinced yet that social media is right for your company? What’s holding you back?
Read MoreRecord and publish online video with no additional hardware or software with screenr.com
Sharing video content online is something we would all like to do and screenr.com makes it easy. It’s basically a free web app for simple screen casting. It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video.
Details: Up to 5 minutes, audio recording, download finished video, save or export to YouTube, embed link and custom URL’s for linking. Plus, it’s integrated with Twitter so it’s easy to share with your friends.
Check it out at screenr.com.
Read MoreShare iPad links on Twitter and Facebook with Ping.fm bookmark in Safari browser
Here’s an easy technique to share iPad Safari browser links on Twitter and Facebook with a Ping.fm bookmark.
One of the most popular tasks in twitter is sharing links with your followers. On a laptop or standard computer this is fairly simple since you can just cut and paste from the browser into your favorite Twitter client, such as Tweetdeck or Hootsuite.
You can do the same on the iPad but Ping.fm makes the process significantly easier by adding a Ping This bookmark in your iPad Safari bookmarks. I use MobileMe , so the Ping This bookmark is already there from my iMac and Macbook Pro.
What do you think? Easy right?
Read MoreAudio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App
The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new WordPress blog posts.
I’ve written previous posts on how to post audio directly to WordPress from iPhone, so I won’t repeat everything here.
I love using my iPhone to podcast with AudioBoo and now I can do the same with my iPad. It’s a a great free app from the Apple iTunes store that allows you to record up to 5 minutes of audio, share on Twitter and tag for use in other platforms.
Personally, I use the AudioBoo RSS feed and WP-O-Matic WordPress plugin to automatically import my audio episodes into WordPress as individual posts. It’s great when you want to get content out on the fly and don’t necessarily have time to write a post or record a video.
What do you think? Have you tried AudioBoo? Does it seem like a good fit for your audience?
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