7 Tools to Increase Social Media Efficiency and Save A Ton of Time

Nearly everyone agrees that social media is a great way to reach and communicate with your market online.  Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier.  The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my [...]

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More Evidence that Social Media is Critical to Online Business Strategy

I help companies map out their Internet marketing strategies and one component is often the use of social media.  A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube.  I often argue this point, given the growing numbers and expanding demographics of those using social media. [...]

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Record and publish online video with no additional hardware or software with screenr.com

Sharing video content online is something we would all like to do and screenr.com makes it easy.  It’s basically a free web app for simple screen casting.  It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video. Details: Up to 5 minutes, audio recording, download finished video, [...]

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Share iPad links on Twitter and Facebook with Ping.fm bookmark in Safari browser

Here’s an easy technique to share iPad Safari browser links on Twitter and Facebook with a Ping.fm bookmark. One of the most popular tasks in twitter is sharing links with your followers. On a laptop or standard computer this is fairly simple since you can just cut and paste from the browser into your favorite Twitter [...]

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Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App

The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new [...]

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Find Balance in Your Social Media Communications Strategy for a More Rewarding Experience

Clients often ask me what they should tweet about once I set them up on Twitter.  It’s a valid question, given that most new Twitter users shut down only days after getting started.  The fact is, most of us are not wired to opening talk to strangers and find the fear of criticism paralyzing.  We’re [...]

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Use Safari, MobileMe and Ping.fm to share browser bookmarks and content across iMac, iPhone and iPad

Here’s a quick video to illustrate how I use Safari, MobileMe and Ping.fm to share browser bookmarks and content across my iMac, iPhone and iPad. Why do I take this approach? MobileMe syncs Safari bookmarks across any Apple device you setup with MobileMe and Safari Safari is a great browser - fast, reliable, and compliant [...]

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Finding your Rhythm for Blogging, Social Media and Engaging Customers Online

Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post [...]

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4 ways to use Google Reader to track your industry, engage your market and monitor your brand

As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand. Listen or Download Four advantages of Google Reader Ability to track [...]

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What does your Twitter psychological profile say about you?

I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users. My results are pretty accurate based on my interests, work, and stream of content I share on Twitter.  I’m most interested in Internet marketing, SEO, and [...]

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