The Future of the URL Shortener and All Those Links We Are Creating

Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain. Seems like every [...]

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Facebook Via – Twitter Retweet Meets Facebook Allowing Friends to Easily Share Content

It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature [...]

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5 ways to leverage social media to better engage customers

Engaging customers through social media is not a trend, it is part of human nature.  People simply want to feel like they have a voice, especially when dealing with a company they do business with. This quote from  eMarketer reinforces the idea that companies marketing on social media platforms need to take this to heart [...]

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Leveraging events to drive SEO traffic to your blog (Audio)

Listen or Download Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog. If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google.  Write a few [...]

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Twitter Search RSS Feeds to Find Customers and Blog Content (Video)

In this video I show you how to use Twitter Search to find people in your niche, answer questions, and find new content for your next blog post. In particular I illustrate how to: search twitter for leading indicators of questions use exact phrase match to narrow in on the right tweets save the RSS [...]

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Getting funny looks when you mention Twitter. We can all relate. (Audio)

Listen or Download The fact is, many business owners still do not understand the power of social media and Twitter in particular. Those active in social media marketing can easily point to at least one if not several businesses that have derived some benefit as a result of their engagement.

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Publish audio to WordPress post with iPhone via email (Audio)

This is a follow up to my previous post in which I surface a series of questions to consider when publishing audio to your blog or website. Publish Audio to Wordpres with iPhone UPDATE: Here are full details on How to post audio directly to WordPress from iPhone In this audio post I describe how [...]

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Seven Elements of an Effective Blog to Drive Traffic, Engage Customers and Stay Organized (Video)

Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more [...]

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Leverage Online Video to Engage Readers, Drive Website Traffic and Differentiate Your Business (Video)

YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all [...]

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Use Twitter and Facebook to Market and Grow Your Business (Video)

Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...]

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