BCS and Social Media: Here's What Not to Do

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...]

Read more »

Social Media Marketing Strategy – Key Considerations

Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations

Read more »

B2B Social Media Communications Strategy

Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...]

Read more »

Tracking Customer Conversations Across the Web

The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010.  Seems like 2009 was the year that companies started to take Twitter and Facebook seriously.  Now the question is “What are our customers saying and what do we do about [...]

Read more »

Twitter as music marketing tool

This data obviously suggests that Twitter could be a valuable tool to music marketers, currently struggling to figure out the best ways to monetize music via Twitter as music marketing tool | Software, Interrupted – CNET News. I’ve seen a number of musicians embrace Twitter as a great platform to connect with their fans.  Seems [...]

Read more »

Three simple rules for effective blog posting

I’ve been working on a number of website design and SEO projects in Charlottesville and the biggest hurdle for most clients is the fear of blogging.  In this post I will share a simple three step process for creating an effective blog post to help make your blogging experience more enjoyable, effective and rewarding for [...]

Read more »

Search Twitter via Google

This article got me thinking … isn’t Twitter indexed by Google and therefore a good ‘ol domain based search on Google provides another valuable Twitter search option.  Try it – I find it’s pretty useful. Having done a session at Search Engine Strategies New York this week on Twitter (Beyond Googling: Where Will We Be [...]

Read more »

Facebook | New Site Media Group

The New Site Media Group Facebook page is now live and updated using the latest release of Facebook Pages.  We’re adding new content and discussions everyday so check it out and become a fan if you’re interested. Facebook | New Site Media Group. Why Facebook Pages?  Because Facebook is growing by 170,000 users every month [...]

Read more »