Think SEO Long-Term, PPC Short-Term
There are many reasons why SEO is a better investment than PPC, but the most compelling one is this: SEO drives more than 75 percent of all search traffic and PPC drives less than 25 percent. In short, your opportunity is more than three times greater.
via Selling SEO Projects Against PPC Campaigns – Search Engine Watch (SEW).
Of course, this really depends heaviy on your business model and sales funnel. For some businesses that sell directly online, PPC is a fantastic option, since you have the ability to track ROI to the penny and can quickly coorelate keyword performance with sales to tweak your PPC strategy.
For more traditional selling models, PPC is great to get initial traffic coming in, but it’s SEO that will drive long-term organic rankings and search traffic.
Furthermore, SEO tactics, such as developing great content with RSS feeds, gives you the ability to increase inbound links, where PPC is a one-shot deal with no long term impact. Once you stop paying the traffic stops.
Take an hour today to revisit your traffic generation plan. Consider PPC and SEO among other strategies, specifically thinking about the short and long-term goals you hope to achieve with each.
