Tracking Facebook Ads in Google Analytics

Posted by Steinar on Jun 9, 2010 in Blog, Marketing | 0 comments

Facebook Ads are a great channel to market your product or service to a targeted set of Facebook users.  The cost is very reasonable and with the right hook, your ads can drive significant traffic.  To learn more, check out http://www.facebook.com/ads.

Statistics for Facebook Ads have improved recently, but it’s useful to know what happens with visits once they visit your site.  Tracking Facebook Ads in Google Anaytics is a great way to do just that.  Did visitors purchase?  Did they browse around? Did they complete the intended action?

Steps to Track Facebook Ads in Google Anaytics

1. When designing your Facebook Ad, include a reference parameter at the end of the Destination URL, such as http://www.myurl.com/?utm_source=facebook&utm_medium=banner&utm_campaign=test

You can generate this URL at the Google Analytics URL Builder.

google-analytics-url-builder

2. In Google Analytics set up an Advanced Segment

Track Facebook Ads in Analytics

3. Create a new advanced segment

Track Facebook Ads in Analytics

4. Customize the segment info

Track Facebook Ads in Analytics

5. Select your Segment from the Dashboard to only see traffic stats from Facebook Ad traffic

What do you think?  Will this help you get more insight into Facebook Ad performance?

Thanks,
Steinar

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